Story

Welcome to the enchanted world of Arshan Persia. Adventure awaits as legends transcend their stories and the veil between fantasy and reality has been lifted, inviting you to embark on a wondrous journey rooted in Persian culture. Prepare to be captivated by the allure of Arshan Persia, where wishes come true.

An ornate, antique metallic gold magical lamp resting on a dark wooden surface. Wisps of golden smoke rise from the spout of the lamp into a warm beam of light from the upper left. The lamp features intricate embossed floral patterns, a decorative handle, and a small pointed lid attached by a delicate gold chain.

Arshan Persia is the first niche Persian perfume house inspired by the rich tapestry of Persian culture, artistry, and legends. Founder and creative director, Jason Arshan, has extensively traveled the world, giving him a unique perspective in fragrance and fashion. At a young age, he recognized the pattern that luxury fragrance houses strictly followed French traditions. If houses old and new chose to remain stuck in tradition, he knew he needed to break free from those notions and start something different. It was then that Jason Arshan would personally handcraft the first ever Persian inspired perfumes, pioneering a world of fragrance the perfume industry had yet to experience.

Hand-painted Arshan by the Sea perfume bottle with a silver cap and blue and gold artwork.
Debuting in 2005, this hand-painted bottle of Arshan by the Sea is one of Arshan Persia's original fragrances.
In 2015, after years of handcrafting his own fragrances, Jason Arshan would take a break from perfuming new fragrances for Arshan Persia when he was invited to become the lead fragrance writer for AskMen. It was in his time writing for AskMen that Jason Arshan discovered a larger world of fragrance and began exploring what the future of Arshan Persia could look like. Despite not perfuming new fragrances, his original collection would continue to reach the Persian community, firmly establishing Arshan Persia as the signature fragrance of the Persian household. 

In 2020, with the world seemingly at a standstill, Jason Arshan sold the last remaining fragrances of his original collection and began taking steps towards the next chapter of the house. Then in 2024, at the famed Golden Pineapple Fragrance Festival IV, Jason Arshan debuted Love & Bastani with award-winning perfumer Chavalia Dunlap-Mwamba introduced as the nose behind his latest release. This marked a new era for Arshan Persia. One that would firmly establish Arshan Persia as this generation's most influential Persian fragrance house.

Today, Jason Arshan continues to release more Persian inspired fragrances, telling uniquely Persian stories and changing the landscape of perfume forever. Sourcing the highest quality raw materials for genre-defining Persian fragrances and expanding into fashion, Arshan Persia shatters expectations and stands apart as peak Persian excellence.